Zoho CX Summit 2024 Highlights Importance of Customer Experience, Data, and AI

Nairobi, Kenya – October 9, 2024 – The Zoho CX Summit 2024, a premier event bringing together industry leaders and professionals, took place today in Nairobi. The summit focused on the pivotal role of customer experience (CX) in modern business and explored emerging trends in data and artificial intelligence (AI).

Veerakumar Natrajan, Regional Manager for East Africa in the Middle East and Africa (MEA) region at Zoho, delivered a keynote address emphasizing the transformative power of excellent customer service. He pointed out that businesses must shift their approach to embrace a customer-first mentality in order to thrive in today's competitive environment.

“Data is the new currency and fuel for AI,” said Natrajan. “To stay relevant, companies must build lasting relationships with their customers by leveraging real-time data and adopting AI-driven solutions to meet evolving expectations.”

He underscored that AI technology, combined with robust data analytics, is now at the heart of delivering personalized and responsive customer service. With predictive analytics, businesses can anticipate customer needs, enabling them to address potential issues before they escalate and create seamless interactions across all platforms.

Natrajan also discussed how Zoho is leading the way in equipping companies with the tools they need to adapt. “Our goal at Zoho is to empower businesses with software that integrates AI and customer data, making it easier for them to serve their customers effectively,” he added.

The summit featured panel discussions, interactive workshops, and product demonstrations from Zoho, highlighting its suite of solutions for enhancing customer engagement and streamlining CX operations.

As businesses across East Africa continue to evolve, the insights from Zoho CX Summit 2024 provided valuable strategies for companies looking to leverage technology and customer data to stay ahead in the competitive market. The summit concluded with a call to action for businesses to embrace AI and CX innovation as critical drivers for growth in the region.

"Data is the new currency and fuel for AI"

Comments

MSEA Launches Transformative Training for Micro-Enterprises Under Government of Kenya and World Bank-Backed KJET Project.

Barny Kanja, a facilitator from Momentrum Consulting Africa Ltd In a classroom buzzing with the quiet focus of entrepreneurs accustomed to working with their hands, a new kind of tool was being handed out: knowledge. This week, the Micro and Small Enterprises Authority (MSEA) continued with classroom training of a transformative national project, offering a lifeline of practical skills to small business owners across Kenya. The training started on 10th November 2025, with pilot projects bringing hope in different parts of the country. The session marks the first concrete step of the ambitious Kenya Jobs and Economic Transformation (KJET) Project , a five-year partnership (2024-2029) between the Government of Kenya and the World Bank. But for the men and women in the room, owners of small workshops, dairy cooperatives, textile producers, and fisheries, the project is more than policy. It’s a promise: to increase investment in their businesses, help them rea...

Green Gold Rush: UK-Funded Forum Links African Innovators with Investors to Build a Cleaner Future.

Nairobi, Kenya, By George Mutua. The air in Nairobi was thick with more than just the usual buzz of a city on the move today. Inside a conference hall, it crackled with the electricity of ambition and the smell of a greener future. More than 150 of Africa’s brightest green manufacturing entrepreneurs, investors, and industry leaders gathered for the Pan-African Green Business Building (GBB) Forum , a high-stakes meeting designed to turn climate-positive ideas into booming, job-creating businesses. Funded by the UK government through its flagship Manufacturing Africa programme, the one-day event was a vibrant marketplace of innovation. Its mission was simple but audacious: to connect the capital with the continent's most promising green startups, unlocking what research suggests could be a $2-4 billion a year market by 2030, and creating over 200,000 jobs in the process. Nairobi was the natural home for this gathering. Fresh off its crown as the continent's top destination f...

KPC Foundation and eKitabu Forge a New Blueprint to Rescue Kenya’s Isolated Creatives.

Rachel Gathoni, the Kenya Pipeline Company Managing Trustee and Foundation Manager Ngecha, Kiambu, Kenya, by George Mutua . In the shadow of a bustling Nairobi that often races past its art, a quiet but determined revolution is taking root. At the Mlango Farm artistic community in Ngecha, a serene landscape of sustainable agriculture and deep creative history, the Kenya Pipeline Company (KPC) Foundation has launched the Sanaa initiative. This is not merely another corporate social responsibility event. Instead, it is a deliberate, structured attempt to diagnose and treat the chronic isolation and market fragmentation that have long plagued Kenya's writers, visual artists, and musicians. For one day, over fifty creatives, ranging from Gen Z digital poets to veteran painters who have been wielding brushes for forty years, sat elbow-to-elbow with corporate leaders. Their mission was brutally simple yet historically elusive: to stop creating alone and start ...

Ke Times

Search This Blog